The new website and brand refresh focusses on the heart of the association, their members. It speaks to the three key audiences – clients, potential members and existing members and they each have clearly defined journeys taking them to the content most relevant to them. The improved search function enables the viewer to search for member firms based on country, service specialism and industry expertise, meaning they can find and contact the best member firm to support your specific professional service needs. Each member profile provides key information on the firm, its key contacts, specialisms and expertise. Members can also easily login to the newly launched members’ only meeting place.